How Do We Prompt Growth?
Acquisition
Are you optimizing your ads & communications based on where your prospect is in their life-cycle? Are you continually testing your audiences and creative? How effective are your nurturing sequences?
Retention
You're doing everything you can to acquire customers, but what about the ones you've already got? Are you discouraging churn before it's too late? Do you have a trigger-based member activation and engagement process?
Win-back
Do you use multiple channels in your win-back efforts? Are you customizing your approach based on subscriber type and churn reasons?
Sure, you might be doing some of this... But are you doing it in a consistent and integrated way across all three areas?
I'll bet you're not...
This approach Increases your Customer Lifetime Value which means you can afford to spend more per subscriber and scale and/or take more profit.
Only a small fraction of companies do this-- mostly large enterprises-- but a few sophisticated upstarts do too. Hopefully they're not your competitors.
Where We've Prompted Growth
